salon owner / stylist / coach
Hi, I’m Jennessa, this is me.
In 2015, I opened my first salon in Canada, and by 2024, I expanded to a second location. The pandemic forced my salon to close for 11 months, leaving me struggling like never before. During that time, I realized how broken the industry felt and decided to rebuild my salon on my own terms. Now, I’m committed to helping others do the same.
how it all started
In 2015, I opened my first salon in Canada, and by 2024, I was excited to expand to a second location.
But in 2020 when the pandemic hit, everything changed—my salon had to close for a total of 11 months over two years, and it was the toughest time of my life. For the first time, I found myself worrying about how I’d feed my family.
That challenging period gave me a chance to step back and realize that the salon industry had me feeling like a hamster on a wheel, just going through the motions day after day.
So, I decided to shake things up and rebuild my salon in a way that truly reflected my vision.
With the help of my coach from Destroy The Hairdresser, I took a fresh approach, and within two years, I grew my team from 7 to 20 members and finally hit the revenue goals I’d been aiming for.
Those changes were a game-changer, and without them, I wouldn’t have made it through the tough years of the pandemic and beyond.
Now, I’m passionate about coaching other salon owners—not to build a salon exactly like mine, but to help them discover what matters most to them and create a salon that fits their life. I love working with students all over North America, helping them find the confidence to create their perfect salon.
“Sometimes it takes hitting rock bottom to realize the way things have always been done isn’t the way they have to be. I rebuilt my salon on my own terms, and now I help others do the same—creating a business that truly fits their life and dreams”
I get it—you’re passionate about your salon and you’ve put your heart and soul into creating a space that feels like a community, not just a business. But let’s be real, running a salon can be overwhelming. You started with big dreams, but now you’re feeling stuck, exhausted, and like you’re spinning your wheels without getting anywhere. That’s where I come in
I’m here to help salon owners like you who set out to empower others but now find themselves buried in the day-to-day grind. You opened your salon to create freedom and creativity, but now it feels like you’re constantly juggling everything with little time left for yourself. The demands never stop, and the pressure to keep everyone happy can leave you feeling drained and unsure of what to do next.
I’ve been there too—I know exactly how it feels. I’ve experienced the stress of managing a team, the struggle to find balance, and the fear of slowing down. But I also know that with the right support, you can transform your business and create a salon that truly reflects who you are and what you want.
Let’s be honest, the salon industry can come with a lot of outdated expectations.
You’re told to follow the same old rules—push retail, focus on pre-bookings, and keep prices low to keep clients happy. But this can lead to burnout and make it hard to enjoy what you do.
I believe your salon should be as unique as you are. Together, we’ll break free from the standard mold and design a business that works for you, not against you.We’ll create a salon that supports both you and your team, and gives you the freedom to enjoy life outside of work.
WHAT YOU CAN EXPECT
When we team up, we’ll work on building a salon that runs smoothly without you having to be there every second.
You’ll learn how to empower your stylists to be independent and motivated, creating a positive, thriving salon environment. We’ll also focus on setting boundaries that allow you to take care of your team and clients without sacrificing your own well-being.
My goal is to help you create a sustainable, profitable business that gives you the freedom to enjoy life again. You’ll have the tools and strategies to achieve more, work less, and finally find the balance you’ve been searching for
Let’s work together to build the salon—and the life—you’ve always wanted.
Get strategic and see results
I’ve been in your shoes, and I know what it takes to move forward.
I’m not just here to give you advice; I’m here to partner with you, providing the support and insight you need to turn your salon into the thriving business you’ve always dreamed of.
Together, we’ll create a space where you and your team can grow, succeed, and enjoy the journey.
WHY WORK WITH ME?
